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Landing page software enables online marketers to create and optimize landing pages quickly and easily. A landing page is also called a “destination page”, “lander”, or “lead capture page”. It is a web page that shows up when you click on an online ad or a SEO-optimized search result. This landing page displays sales content that is an extension of the link, search result, or ad. Landing pages are utilized for lead generation.Show more Visitors’ actions on a landing page determine the marketer’s conversion rate. Marketers and advertisers can boost the effectiveness of their online ads by linking their landing pages to search engine marketing campaigns, email campaigns, and social media. Use this category to learn about top accounting software solutions that offer the most useful features, starting with Wix which is rated the best in the category.Show less

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To develop this list of best Landing Page Software we have researched 71 leading systems currently available on the market, contrasting their features, ease-of-use, client service, available integrations and mobile device support using our exclusive SmartScoreTM rating system. This ranking has been created by Jenny Chang, our B2B authority responsible for the Landing Page Software category.

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1. Wix

Our score: 9.8 User satisfaction: 100%

Wix is one of world's leading online website builders that offers robust modules for marketing, ecommerce, and customer support and many more. Starting out as a basic, easy-to-use website builder, Wix expanded to become a total business solution for digital touchpoints.

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2. HubSpot Marketing

Our score: 9.5 User satisfaction: 99%

HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing.

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3. Wishpond

Our score: 9.1 User satisfaction: 98%

Wishpond is a software tool that scales to your business effectively and efficiently. It allows you to get noticed by your audience without much effort and at a reasonable price. The platform is used to help businesses manage their campaigns and automate key processes.

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4. ClickFunnels

Our score: 9.3 User satisfaction: 97%

ClickFunnels is a website building platform that enables you to design and create sales and landing pages from the ground up. It comes with pre-built funnel options designed for particular services, products, or businesses. The platform can be used to manage your whole sales funnel.

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5. GetResponse

Our score: 9.2 User satisfaction: 98%

GetResponse is a popular email marketing service that simply gets the job done. It has an intuitive editor that allows users to create professional-looking emails as well as landing pages seamlessly with ease. It is also packed with tools designed to help users conduct successful email campaigns.

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6. Pardot

Our score: 9.1 User satisfaction: 97%

Pardot is a marketing automation and lead management software designed to connect with Salesforce CRM, enabling your marketing and sales teams to arrange, deploy, and manage online marketing campaigns. A cloud hosted solution, Pardot provides a full set of tools that help marketers create meaningful connections, generate pipelines, and empower sales to close deals.

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7. MailChimp

Our score: 9.0 User satisfaction: 98%

MailChimp is an email marketing service for small and developing enterprises that can also handle large volumes of emails for big businesses and organizations. User-friendly and affordable, this software is packed with tools for creating, tracking, and managing email campaigns.

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8. Unbounce

Our score: 9.0 User satisfaction: N/A

Unbounce enables you to enhance your marketing experience and tap leads more effectively. You can develop, test, and publish landing pages to easily reach your target customers. It is simple to launch pages using existing templates and features that are optimized for mobile experience as well.

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9. Leadpages

Our score: 9.0 User satisfaction: N/A

Leadpages is a software service that lets you build landing pages that can boost your conversion rate to a great extent. It comes with a wide range of professionally-designed templates and optimization features. This software is versatile and caters to the need of businesses of all sizes.

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10. Bitrix24

Our score: 8.5 User satisfaction: 96%

Bitrix24 offers tools for collaboration in key business processes like CRM, project management, time management, tasking, and document management. Its feature set also includes a daily planner and a time management module. Bitrix24 also provides a robust reporting module for tasks and performance.

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11. Landing Page Monkey

Our score: 8.5 User satisfaction: 100%

Easy-to-use landing pages generator for web businesses and marketers, enables them to get results faster through attention-grabbing landing pages.

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12. ClickThroo

Our score: 6.4 User satisfaction: N/A

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Landing Page Software Guide

黑松鼠加速器-outline

  • 1. Get to know each product with free trial
  • 2. Targeted Businesses
  • 3. Examples of landing page software
  • 4. Types of landing page software
  • 5. Key Features of landing page software
  • 6. Benefits of landing page software
  • 7. Latest Trends
  • 8. Potential Issues
  • 9. Landing Page Software for Enterprises
  • 10. Factors to Consider when Choosing Landing Page Software

Landing page tools enable you to easily create and optimize landing pages to improve your lead generation efforts and conversion rates. There are numerous software platforms available in this niche in the market. So how do you do educated comparisons to zero in on the best landing page software among them? We help you in this task with this buyer’s guide that tells you the main features and factors you should look for in the best landing page software.

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The ideal way to start your search is to register for the free trial offered by the providers of top landing page tools. You can utilize the free trial period to thoroughly test each app’s main features and gauge their suitability for your marketing needs. Plus, you can do a comparison of your shortlisted programs. Browse the websites of these leading tools to find out if they offer a free trial or demo: InstapageLeadpagesUnbounceOptimizePress, and PAGEWIZ. These solutions have received high rankings in our landing page software reviews, so try them out. 

黑松鼠加速器-outline

  • 爬墙,进行访问 can utilize landing page software to enhance their blogs.
  • Digital marketers and advertisers can use solutions in this niche to boost the effectiveness of their online ads and marketing campaigns.
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黑松鼠加速器-outline

  • Instapage: A leading landing page platform for maximizing your ad spend. You can utilize it to build, collaborate, integrate, and optimize. This robust platform for marketing agencies and teams allows you to control your post-click experience and enhance your conversion rates. The vendor guarantees 99.99% server uptime.
  • Leadpages: Use this landing page creator’s lead generation and opt-in features to generate leads and boost revenue. It generates sales for your company on the web, social media, in emails, and through text messaging. The app provides more than 130 mobile-responsive templates for all industries. You can simply drag and drop them to make them work for your landing pages.
  • Unbounce: Beats most other landing page software as it enables you to reduce turnaround time and convert more traffic without coding skills. Marketers can build high-converting popups and landing pages without needing to rely on developers. More than 14,000 brands derive value from this application. Start today to enhance your conversions by signing up for the 30-day trial.
  • OptimizePress: Offers an easy way to create membership portals, sales pages, and landing pages within WordPress. Use the LiveEditor System to create and edit your pages in real-time. Instantly build fully responsive mobile-ready pages. Select from more than 30 templates and add functionality to your pages with more than 40 custom elements.
  • PAGEWIZ: Allows marketers to design landing pages, manage leads, and automate A/B testing. You can easily create and publish your landing pages without programming or IT skills. Select a professional template to quickly customize images and text and publish your page to attract new customers. In addition, Pagewiz provides robust single-click integrations to export your lead data and enable you to keep working with your existing marketing tools.

黑松鼠加速器-outline

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  1. Reference. A reference page displays relevant info to visitors. It contains elements such as text, pictures, and dynamic compilations of pertinent links.
  2. Transactional. A transactional page provides a form to visitors in which they can provide their personal info. You can collect their email address and include them in the subscriber list for your email marketing campaigns. This page is thus essential to convert visitors into paying customers.

黑松鼠加速器-outline

  • Automated image masking. Images are more effective than words. Use this feature to add an attractive image to your landing page. It automatically scales and masks the image to fit the template. The advantage is you can save time by seamlessly editing and replacing images.
  • Pre-filled forms. This feature helps to boost conversion rates as it remembers user info submitted in previous forms. Thus, it assists in reducing landing page friction and gets you the info you need for your marketing campaigns.
  • 爬墙,进行访问. Enables you to create and publish more landing pages on WordPress. This plug-in provides a neat design, thumbnail visuals, and analytics tools.
  • A/B testing. Allows you to test your landing pages to learn more about your visitors and boost your conversion rates. Get insightful data on your campaigns and dedicate your resources to the most effective ones.
  • Integrations. Improve the efficiency of your landing pages by seamlessly integrating them with your existing automation, optimization, email marketing, social, and CRM tools.
  • Customizable Templates. Templates are very useful when creating landing pages, regardless if you have a developer on board or not. That’s because aside from not having to start from scratch, they also already include essential factors, such as compliance, responsiveness, and security. Most of the templates are further customizable as well so you can change specific aspects of them to reflect your brand.

Benefits of landing page software

  • 爬墙,进行访问. Before 2012, you needed to hire the services of an expert web designer to create landing pages and opt-in forms as WordPress was clunky in this aspect. Today, you can easily utilize the pre-designed templates offered by landing page software to create elegant and attractive pages.
  • Specific tools for specific jobs. Your website will prove ineffective if it offers too many choices that confuse visitors. Therefore, to make your LinkedIn promotion or Facebook ad more effective you need a specific tool that does a specific job. Create landing pages that deliver what the visitor is looking for when they click on your post or ad. Limit the choice to a simple yes or no to get better results.
  • 科学爬墙. Top landing page software solutions ensure your pages are mobile friendly. This is essential as more internet searches are done today on mobile devices than on desktops.
  • Focus on effective templates. You can get details on which landing page templates offer the highest conversion rates. Use templates that provide the best conversion rates to get good responses.
  • Effortless split testing. Previously, split testing was the domain of seasoned digital marketers. Today, you can set it up with a few clicks. The software duplicates pages and automatically sends your visitors to both pages. Its dashboard then displays which page ranks higher than the other to enable you to improve your conversions and campaigns.
  • 科学爬墙. Today, the trend is to build longer landing pages that provide more details to visitors about their choices. They prefer this as it enables them to make informed decisions. A survey shows that longer landing page helped to improve conversions by 37.5% for a company named Highrise. Another advantage is you can include a number of strategically placed calls-to-action in the longer landing page.
  • Minimalist and simple design. Businesses are working smarter and taking the load off visitors by making things easy to understand. Therefore, the simple design trend is here to stay. Adopt this method and ensure you landing page includes elements like high readability, encapsulation, fewer overall colors, contrasting call-to-action colors, clear direct calls-to-action, clear direct headlines, simple copy, and white space.

Potential Issues

  • Costs can add up. Monthly subscription costs to landing page software can add up over time especially if you opt for add-on features that cost extra. Therefore, be clear about what you need and select your features carefully. Opt for the additional features only if you regularly use a lot of landing pages for your business websites.
  • Cancellation can be a pain. If you cancel your subscription to your landing page software you will lose access to all your landing pages. Needless to say, this can be a big blow to your business especially if you use multiple landing pages in your marketing campaigns. Avoid this headache by selecting the vendor carefully so that you stick with them over the long run.

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Landing page tools benefit not only small and medium-sized businesses. Even enterprises can also gain some perks in creating and using a landing page as part of their marketing tools. Besides, landing pages are one of the vital ingredients in the modern marketing mix. It does not just promote your business, it also helps your business nurture relationships, let you learn more about your audience, and help you determine your next move to growing your business.

Landing pages are also one of the best ways to reach new customers around the globe. Your business can use regionalized landing pages to reach out to your target market in certain locations and increase engagement. Since it is digital, your business can save money along the way.

If your company is doing content marketing, landing pages can also be a huge help in making your marketing more effective. Content may be the king but it isn’t enough in making your audience take action. Landing pages can bring actionable attention to your marketing channels by prompting site visitors to sign up, check out, or even just follow whatever you promote with your content.

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Factors to Consider when Choosing Landing Page Software

As the marketing value of landing pages increases, so have the software that is used to build them. This isn’t inherently a bad thing since more choices mean more chances of finding a solution that’s ideal for your needs. However, it also encumbers the process of filtering which ones you’d like to consider. To help you with that, here are some of the most essential factors to consider when choosing a landing page software:

  • Template Library. Having a solution with a rich library of templates is something that you should heavily consider. Apart from the number of templates being offered, you must also check their quality. Each pre-built page must be responsive, eye-catching, multimedia-ready, professional-looking, and more.
  • Customization. As good-looking and professional the templates are, you’d still want a big room for customization. Not only to reflect your brand but also to tweak various aspects to suit your campaign requirements. Important customization options include domain names, layout, meta tags, custom codes, etc.
  • Integration. Imagine if you’re using your landing pages to sell products and they don’t offer any way for a customer to pay. The next scenario is most likely a canceled order or an abandoned shopping cart. That’s why the landing page software you choose must have good integration support for payment gateways and other business systems, such as CRM, marketing, analytics, and others.
  • Number of Pages. Putting a cap on the number of landing pages you can publish might be bad specifically for your business. Make sure to first learn if there’s a limit to how many pages you’re able to create and determine if you’re okay with that.
  • A/B Testing. While there might be templates offered for your exact business type, there’s still no guarantee that they’re actually yielding the best results for you specifically since every campaign and market is different. That’s why having a built-in testing feature will help your campaign in the long run.

List of Landing Page Software Companies

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  • User Score
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User reviews:
科学爬墙

AdPage

Landing Page Software
科学爬墙
$45
97%
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FastPages reviews

FastPages

Landing Page Software
8.0
€97
-
1 user reviews
DragDropr reviews

DragDropr

Landing Page Software
8.0
$19
-
0 user reviews
科学爬墙

SendX

Landing Page Software
8.1
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100%
1 user reviews
PAGEWIZ reviews

PAGEWIZ

Landing Page Software
8.4
$29
-
0 user reviews
爬墙

ClickThroo

Landing Page Software
6.4
$95
-
0 user reviews
iCreate reviews

iCreate

Landing Page Software
8.0
$41
科学爬墙
0 user reviews
爬墙,进行访问

Wix

Landing Page Software
9.8
科学爬墙
100%
科学爬墙
爬墙

Landing Page Monkey

Landing Page Software
8.5
$97
100%
科学爬墙
爬墙

SimplyCast Landing Page Generator

Landing Page Software
8.6
by quote
100%
0 user reviews

BitBlox

Landing Page Software
6.9
$29
科学爬墙
0 user reviews
Megaphone reviews

Megaphone

Landing Page Software
7.0
by quote
97%
0 user reviews
Pagesource reviews

Pagesource

Landing Page Software
6.8
by quote
71%
0 user reviews
Jumplead reviews

Jumplead

Landing Page Software
7.4
€24
-
0 user reviews

Madyourself

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6.9
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科学爬墙

Things to consider when you invest in a SaaS

To select a suitable SaaS vendor you need to consider vital criteria such as privacy and security, support and service, and transparency.

Find out if the vendor can be trusted with data security and privacy. Do they have procedures in place to safeguard your sensitive information and data? Find about the security measures they use. This is an important element of a SaaS application that cannot be over-emphasized.

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Frequently asked questions about Landing Page Software

What is the best landing page software?

The best landing page software is Wix. It’s a robust digital touchpoint solution that not only offers powerful web-building tools but also modules for customer support, ecommerce, marketing, and more. Add to those Wix’s ability to integrate with other business apps makes it a system that gives you a big edge on your marketing initiatives.

This software is cloud-based and is well-known for its user-friendliness and simplicity. Anyone can create a landing page with this tool irrespective of their skill level. What’s more, it offers a wide array of templates you can use to build a landing page fast. It is also mobile-optimized, which means the landing pages created in this platform will look good even on cellular phones or tablets.

What are the benefits of landing page software?

If you cannot decide whether to use a landing page software or not, perhaps the benefits below can help you come up with a decision:

  • Time savings. Most products offer templates you can use to create visually appealing and professional-looking landing pages within minutes.
  • Create landing pages easily. Landing page software offer intuitive tools that allow you to build your own landing page without hiring an expert.
  • Reach mobile users. You can create mobile-optimized landing pages and reach a wider range of audiences.
  • Real-time insights. You can easily see whether your campaign is effective or not and adjust accordingly.
  • Effortless split testing. You don’t need to hire an experienced digital marketer to split test. Landing page software allows you to do split testing with just a few clicks.
  • Save money. You can conduct marketing campaigns without hiring a third-party agency.
What are the features of landing page software?

Every landing page software on the market comes with its own set of unique features that set them apart from the competition. But as products in one category, they still share some common features such as the following:

  • Automated image masking. It allows users to make their landing pages more visually appealing without spending too much time editing photos or replacing images on the page.
  • WordPress plug-in. You can create and publish additional landing pages on WordPress with this feature.
  • 爬墙,进行访问It is used to test the performance of particular elements on the landing page and give used insightful data on their campaigns.
  • Pre-filled forms. It helps reduce the friction on your landing page and collects user information essential to marketing campaigns.
  • Mobile compatibility. It makes your landing pages easily accessible on mobile phones where most of your potential customers are browsing.
  • Integrations. Integrations depend on the software you purchase. Some integrate with CRM software, automation tools, email marketing, and more.
What is the easiest landing page software to use?

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  • Leadpages. There’s a rich amount of templates available for different business types and sizes. The system utilizes a drag-and-drop interface for building web pages. This means that regardless of your skill level, it’s easy to add, edit, and move around elements like texts, images, and widgets.
  • PAGEWIZ. This is a landing page generator with professional pre-made templates and A/B testing features, which means that it will not only help you get started but ensure that you’re on the right track as well. It also offers single-click integrations to provide more features when needed.
  • 爬墙. It provides a wide set of tools to help with your marketing needs including the creation of beautiful landing pages. Its user interface is simple and straightforward, plus it has built-in features that help convert your web pages into leads.
What is a good free landing page software?

Some landing page solutions are being offered for free. These are good for upstarts and smaller players who want to test their market first before getting a dedicated system for handling their websites.

  • Wix. It has a free pricing plan that is perfectly usable for those who don’t need demanding software for their sites. If you choose this, you are entitled to a free Wix domain and hosting, 1GB bandwidth, 500MB storage, and unlimited web pages.
  • HubSpot Marketing. The system offers a robust set of free marketing tools, including live chat, reporting dashboards, ad management, forms, chatbots, and more. Though the branding is limited to HubSpot Marketing’s, this is still a good deal.
  • MailChimp. Its New Business Plan is a generous offering that can be used free of charge forever. This package lets you create attractive and professional-looking campaigns without having to code anything.
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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